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CLIFF MOSS
Managing Director
With many successful years in the natural food channel, Cliff has held directorships with some of the best known brands in the industry. He maintains face-to-face relationships with clients and wholesalers, and is highly regarded in the sector.
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“Our team is enhanced by key personnel who have all held senior positions in the sector - and it is the experience of the whole team that enables us to continually grow in a competitive market”

Sarah Landells, Brand Manager
With over 20 years’ experience in the natural food industry, Sarah’s key strengths are sole agency brand management and buying. She has been with HSM since its inception, and is the interface between many of the clients and the team at HSM. |
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Michaela Norton, Sales Manager, Health Foods
With HSM since 1999, Michaela works with the UK health food trade through the wholesalers. Her experience as a sales trainer for Dale Carnegie has helped maintain the professionalism and high standards of our award-winning direct sales team. |
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Julia Sant, Sales Manager, Export & Multiples
A background with Proctor & Gamble, selling both overseas and to multiple retailers, Julia makes a very valuable contribution to our team's ability to focus on the needs of the brands to have specialist sales representation in different channels. |
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Steve McCarthy, Sales Manager, Fine Food
With a very varied background in the selling activities of Nestle UK, Steve heads up our newly created Fine Food Pharmacy and Food Services Sales.
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Janine Reed
Operations |

Leon Waters
Direct Sales
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Sue Adair
Finance |
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Wendy Taylor
Sales Support
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Paul Burn
Direct Sales
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Liz Rogers
Sales Administration
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